Since getting my first smartphone when I was 12, I was able to become one of the early majority individuals with this groundbreaking technology at the time. With every technological innovation that comes in history, also comes a theory called the "Diffusion of Innovations". This theory explains how technological advancements spread throughout society. Some elements that influence the pace of advancement are demographics, the degree of industrialization and improvement, and the general public's degree of education. Various social groups are likely to have diverse adoption rates when talking about different topics in society. These rates for various kinds of advancement fluctuate, for instance, the general public may have embraced the web quicker than it received the introduction of the car because of cost, availability, and knowledge of the innovative change. There are certain categories many of us fall under when a new technologically innovative change is introduced:
- Innovators - These are people who want to be the first to try the innovation. These people are very willing to take risks and are often the first to develop new ideas.
- Early Adopters - These are people who represent opinion leaders and embrace change opportunities. These people usually do not need information to convince them to change.
- Early Majority - They have above average social status, contact with early adopters, and sometimes hold positions of opinion leadership in society.
- Late Majority - These people are skeptical of change, and will only adopt an innovation after it has been tried by the majority.
- Laggards - These people are very conservative and skeptical of change. The Laggards are the hardest group to bring on board to a new idea or innovation. Statistics and facts are strategies that appeal to this population.
https://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/BehavioralChangeTheories/BehavioralChangeTheories4.html
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